Vatia is a Valle del Cauca-based company that has been involved in the production and commercialization of energy nationwide for over 25 years.
Services
Branding: Logo Design, Consumer Research, Introducing Campaign
Client
Vatia Energy
Year
2022
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Challenge
A brand with over 25 years in the market, with an identity ingrained in its consumers, characterized by proximity, transparency, and reliability.
However, Vatia faced the challenge of changing its perception from a traditional company to a brand that is at the forefront of new trends.
Goal
After conducting in-depth research among its clients and employees, we discovered that the brand's perception was far from innovation and technology.
That’s why we decided to revamp the entire branding towards a more tech-oriented approach without neglecting another characteristic of the business, sustainability.
Result
This is where we introduced a younger brand, speaking to its consumers on the same level, hence the change to lowercase letters in its logo.
The rays above the letter A at the end became the brand’s icon, representing the innovation that Vatia radiates to the world.
It's time to grow your business.
It's time to grow your business.
