Colombian Company with a presence in 5 countries across the Americas, specializing in the design, production, and marketing of food packaging with over 120 years of expertise.
Services
Paid Media: Meta Ads + Google Ads
Client
Carvajal Empaques
Year
2020
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Challenge
Our challenge was to reach restaurants across the country and link them to the database in order to introduce them to new biodegradable technologies and brand launches.
As a B2B business, the challenge was even greater because we had to specifically target restaurant owners and chains.
Goal
We generated a strategy focused on nurturing campaigns, aimed at brand awareness and lead generation through Paid Media.
This strategy led to feeding the database by sector and types of businesses: cafes, restaurants, fast food, and institutional.
Result
ROI: $8,000,000,000 (Colombian pesos) on average per month / LEADS GROWTH: 700 per month / TOP LEADS: 1,200
The construction of the segmented database led to a re-contact resulting in completely historic outcomes for the company and making them a benchmark for other countries.
