Me Comprometo Por Ti was a groundbreaking digital campaign launched during the pandemic by Carvajal Empaques, a leading Colombian company specializing in food packaging design, production, and distribution. This initiative aimed to bridge the gap between restaurants and consumers by fostering trust through the promotion of transparent and rigorous biosecurity protocols.
Challenge
The pandemic in 2020 forced restaurants to adapt quickly to a new reality. Traditional dining experiences were replaced by delivery services and ghost kitchens, creating an urgent need for these businesses to ensure consumer confidence. With safety concerns at an all-time high, it became essential to demonstrate compliance with biosecurity standards to reassure customers that ordering food was risk-free.
For restaurants, the challenge was twofold: to adapt operationally and to communicate these changes effectively to their audience. The industry needed a platform that could showcase their commitment to health and safety, while also providing tools for education and customer engagement.
Goal
The campaign’s primary goal was to restore consumer trust in restaurants by highlighting their dedication to biosecurity practices. "Me Comprometo Por Ti" aimed to create a movement that extended beyond a simple hashtag, becoming a symbol of safety and accountability for the foodservice industry.
The secondary goal was to provide restaurants with resources and visibility. The platform acted as a directory where businesses could showcase their compliance efforts, list menus, and connect with customers through social media and delivery platforms. This not only empowered restaurants but also offered consumers an easy way to find safe dining options tailored to their preferences.
Result
1,800 restaurants joined the platform. / 11 virtual training sessions equipped teams with best practices. / 7 digital protocol manuals provided actionable safety guidelines.
“Me Comprometo Por Ti” successfully established a new standard of transparency and trust in Colombia’s food industry. The campaign brought together hundreds of restaurants, creating a robust directory that emphasized safety and reliability. By offering virtual training programs and biosecurity manuals, it ensured that every participant, from kitchen staff to delivery drivers, adhered to best practices.
