The Heartbeats Cup, designed for Carvajal Empaques, embodies sustainability and Colombian pride. Made from sugarcane bagasse, this eco-friendly cup celebrates its natural origins while championing local materials and manufacturing. It’s a versatile packaging solution that brings cultural artistry into everyday use.
Challenge
The challenge was to design a generic yet versatile cup suitable for diverse needs—from hot beverages to institutional cold drinks—while highlighting the unique value of its main material, sugarcane bagasse. The design had to be inclusive for a wide range of businesses while remaining visually distinct and culturally meaningful.
The project needed to leverage the local love factor, emphasizing that the product is both designed and manufactured in Colombia. Balancing functionality, eco-consciousness, and a deep cultural connection required a thoughtful and innovative approach.
Goal
A secondary goal was to ensure the design’s versatility and functionality for a variety of uses and businesses. It had to seamlessly blend aesthetic appeal with practicality, making it a go-to choice for both hot and cold beverages in diverse commercial settings.
The secondary goal was to provide restaurants with resources and visibility. The platform acted as a directory where businesses could showcase their compliance efforts, list menus, and connect with customers through social media and delivery platforms. This not only empowered restaurants but also offered consumers an easy way to find safe dining options tailored to their preferences.
Result
The Heartbeats Cup design stands out as a perfect union of sustainability, functionality, and cultural artistry. Featuring patterns inspired by indigenous crafts like mochilas and ruanas, and the geometric elegance of Omar Rayo’s work, the design turns every cup into a celebration of Colombian heritage.
Made from sugarcane bagasse, the cup highlights its natural origins while reinforcing Carvajal Empaques’ commitment to eco-conscious solutions. Its versatile design meets the needs of a broad spectrum of businesses, all while proudly representing Colombian craftsmanship and ingenuity.
