Colombian company with presence in 5 countries across the American continent, dedicated to the design, production, and commercialization of packaging for food with over 120 years of experience.
Challenge
develop a digital ecosystem that could bring together the 3 business segments (foodservice, institutional, and industrial) in one place through an attractive and easy-to-understand manner.
A site that would also serve as a landing point for potential clients for both the brand and its distributors.
Goal
We created a website where we built a space for each market, considering the pains and solutions of each consumer.
Additionally, we generated a storytelling narrative explaining the product creation process, allowing the website to function as a sales advisor.
Result
Average bounce rate 4.5% Average session duration 3:24 minutes.
After developing the website, we implemented paid media strategies, achieving over 11,000 prospective clients in 7 months.