Colombian Company with a presence in 5 countries across the Americas, specializing in the design, production, and marketing of food packaging with over 120 years of expertise.
Services
Paid Media: Meta Ads + Google Ads
Client
Carvajal Empaques
Year
2020
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![](https://insigde.com/wp-content/uploads/2024/02/performance_paidmedia.webp)
Challenge
Our challenge was to reach restaurants across the country and link them to the database in order to introduce them to new biodegradable technologies and brand launches.
As a B2B business, the challenge was even greater because we had to specifically target restaurant owners and chains.
![](https://insigde.com/wp-content/uploads/2024/02/meta-ads.png)
Goal
We generated a strategy focused on nurturing campaigns, aimed at brand awareness and lead generation through Paid Media.
This strategy led to feeding the database by sector and types of businesses: cafes, restaurants, fast food, and institutional.
![](https://insigde.com/wp-content/uploads/2024/02/google-ads-restaurant.webp)
Result
ROI: $8,000,000,000 (Colombian pesos) on average per month / LEADS GROWTH: 700 per month / TOP LEADS: 1,200
The construction of the segmented database led to a re-contact resulting in completely historic outcomes for the company and making them a benchmark for other countries.
![photo-1693841114632-bc1c2760bbfd](https://insigde.com/wp-content/uploads/2023/10/photo-1693841114632-bc1c2760bbfd.jpg)
![photo-1616750819287-955503f65d42](https://insigde.com/wp-content/uploads/2023/10/photo-1616750819287-955503f65d42.jpg)
![photo-1693841114664-fe9ef878f28a](https://insigde.com/wp-content/uploads/2023/10/photo-1693841114664-fe9ef878f28a.jpg)
![photo-1583305727488-61f82c7eae4b](https://insigde.com/wp-content/uploads/2023/10/photo-1583305727488-61f82c7eae4b.jpg)
![photo-1656457537704-11f3bcaee2fd](https://insigde.com/wp-content/uploads/2023/10/photo-1656457537704-11f3bcaee2fd.jpg)