Regional is a company dedicated to the estimation of harvests, field studies and export of Colombian coffees that come directly from the farms with which the company establishes alliances that promote the sustainable improvement of their crops.
Challenge
Our challenge was to incorporate in a single site the services of research, cultivation and commercialization of the Colombian coffee world in a single site.
All of this in a dynamic, modern website with a totally clear breakdown of the information.
Goal
We sat down with Regional's CEO, German Correa, to understand the brand's strategy for generating value through the website.
We established consumer pain points and essential arguments for each service in order to be more precise and easy to understand for prospective clients.
Result
The result executed by Insigde Studio, was a custom designed website, with a UX UI created to attract more leads accompanied by a modern design, with animations that facilitate the flow of navigation of the website.
After our work, Regional was able to increase its lead acquisition rate to 32%, generating greater brand credibility and promoting the rest of its services.
