Cafit is an incredible brand of green coffee in capsules that is all about transforming figures in a completely natural way. It's a beverage that's world-famous, but here it is presented in its green, unroasted form. Green coffee is a superfood with so many amazing benefits, and it's something that's totally unfamiliar to most people.
Challenge
Cafit burst onto the scene as a modern brand of green coffee in capsules, with the goal of becoming a household name and bringing its natural boost to all of Colombia.
It faced a great challenge: breaking the cultural barrier of a globally known beverage. But Cafit was up for the challenge! Its taste, smell, and texture are totally different from the usual, and that’s what makes it so unique.
Goal
We worked on the brand's language, speaking in a sincere way, without secrets and irreverent, complemented with tools that would allow consumers to achieve their goal, to transform their body.
We decided to create brand recognition ads initially and then combine them with conversion to break away from the pretentious and often false promises of brands in the fat burner category.
Result
We were thrilled to see a remarkable increase in sales, going from 150 to 200 units per month to an impressive 580.
We also set up an automatic email flow for abandoned carts and for those who bought the product, and it worked like a charm! We saw a 30% repurchase rate, which is fantastic.
