Cafit, once recognized as a bold and modern brand for green coffee pills, has undergone a complete rebranding and packaging redesign to refine its connection with its audience. Inspired by the values of conscious transformation and natural wellness, the new identity amplifies Cafit’s commitment to empowering women to embrace their journey toward health authentically and sustainably.
Challenge
The challenge for Cafit was to evolve its brand while preserving its essence as a champion of natural, mindful transformation. The original branding, though fresh and irreverent, needed a more cohesive identity to truly stand out in the crowded wellness market.
Additionally, the packaging design had to clearly communicate the product’s natural roots and its benefits without falling into overpromising or cliché wellness tropes. It was essential to create a design that resonated with modern, health-conscious women while setting Cafit apart as a brand that values integrity and transparency.
Goal
The goal of this rebranding was to create a visual identity that reflects Cafit’s core mission: celebrating natural transformation while staying true to its roots in wellness and authenticity. The design needed to emphasize its connection to the earth and the power of simplicity, aligning with the brand’s values of being 100% natural and non-pretentious.
For the packaging, the focus was on crafting designs that are as natural and vibrant as the product itself. The aim was to make the product stand out as a symbol of conscious self-care, with visual cues that resonate with a lifestyle of health and sustainability. Every detail, from colors to typography, had to evoke trust, freshness, and modernity.
Result
The rebranding has elevated Cafit into a symbol of empowered, conscious transformation. Its design reflects a harmonious connection between the earth’s gifts and the personal journeys of those who embrace Cafit as part of their wellness routine.
The redesigned packaging embodies Cafit’s fresh and irreverent spirit while staying true to its commitment to authenticity. Featuring minimalist elements and organic textures, the packaging tells a story of natural beauty and sustainability.
