Sports store located in Cali, Colombia with 4 physical stores, focused on the marketing of footwear, clothing, and accessories from brands such as Nike, Adidas, Reebok, Skechers, among others.
Services
Paid Media: Meta Ads + Google Ads + Automation
Client
Anonymous
Year
2023
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Challenge
Strengthening its digital channel and turning it into one of the company's most important sources of income.
Goal
We did some intense market research, refined their brand message, and created a new digital strategy and automation
We focus on optimizing digital channels, implementing improvements in UX/UI, streamlining the customer journey, and adding automation and measurement systems, such as Hotjar / Google Analytics / Brevo, which allow us to measure the efficiency in each process in real time.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
ROAS: 11.8X
SALES GROWTH: 98.8%
SALES SHARE: Goal with a net sales value of COP $1,183,195,471.
